Why Booostr SMS Text Messaging Helps You Easily Communicate to Your Supporters
Booostr SMS Text Messaging is a nonprofit bulk text messaging solution that provides booster clubs
In today’s world, it is near impossible to ignore the influence of social media. Because of the popularity of platforms such as Facebook, Instagram, and Twitter, social media is an extremely valuable tool for non-profit social media marketing – including booster clubs. Creating and posting content that will catch the eye of possible booster club volunteers or donors is absolutely necessary in order to develop an effective marketing campaign.
Due to the nature of non-profits, it can be difficult for organizations like booster clubs to set aside funds for a professional to manage their social media. This means it’s up to the volunteers and leaders of the booster club to consistently update and stay active on the booster club’s Facebook, Instagram, and Twitter profiles.
The primary goal of any kind of booster club is to give support to the cause they’ve dedicated themselves to. Whether it be an athletic booster club, drama booster club, or academic booster club, a non-profit organization cannot function without volunteers or donations. This means that you have to do everything possible to promote and draw attention to your cause. With social media, your booster club can create exposure for its cause, engage and interact with potential volunteers and donors, and garner the attention of a wider audience.
Social media for booster clubs can be a difficult system to get the hang of. With such a variety of platforms and such opportunity for reach, getting started on social media can be daunting. Follow the steps below to start building your booster club’s social media presence!
Before your booster club can start creating any sort of content, you have to first identify who you’re trying to reach. Who is your demographic? The more specific your target audience, the more effective your content. You can also separate your target audiences by platform. On your booster club Facebook page, try to create content that will appeal to older audiences, such as parents or donors. In the circumstance of an athletic booster club that is associated with a high school or university, reach out towards alumni and post videos, photos, and text posts that will catch their attention such as event announcements, “throwback” pictures, or updates on recent athletic achievements.
Additionally, any non-profit social media marketing campaign should be based on a list of trackable objectives they wish to achieve through their social media profiles. Is there a certain number of donors you wish to attract through your booster club Facebook page? A certain amount of shares or attention you would like to receive on a specific Twitter post? Identify exactly what kind of goals you’re aiming to reach with your various social media profiles and then create a posting schedule that will push you towards achieving those objectives.
The main social media platforms your booster club should focus on are Facebook, Instagram, and Twitter. Not only are these platforms the popular, but they allow a large amount of user interaction, allowing your booster club to engage with their audience. Below, we’ve outlined some tips for making the most out of your booster clubs profile on each social media platform listed above!
After putting in all of the work outlined above, it only makes sense to formulate a plan that will help sustain your booster club’s presence on social media. Create an excel spreadsheet (or even simply use a standard calendar!) and outline what kind of posts you will make on each platform for each day of the week. Try and create content in advance. Pre-write posts for your booster club Facebook page, create a folder of photos that can be used on Instagram when appropriate, and draft tweets that can be posted during activities and events. The more you plan, the more smoothly your non-profit social media marketing campaign will run.
Social media, when utilized effectively, can be enormously helpful tool for booster clubs. Platforms like Facebook, Instagram, and Twitter don’t only help booster clubs raise their public profile, they allow non-profits to engage with their audiences and prospective volunteers and donors. Continuously updating and engaging with users on social media is an integral part in maintaining a solid and successful booster club.
Do you have a booster club? Check to see if your club is listed in our index HERE. If it’s not, add your booster club to the Booostr Booster Club Index here!
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Booostr SMS Text Messaging is a nonprofit bulk text messaging solution that provides booster clubs
Serving in a booster club is a unique and fantastic opportunity to help others as
As your leadership operates and manages your booster club, one of the worst parts is